In today’s digital-driven world, a professional headshot is more than just a nice-to-have — it’s a critical component of your brand identity. Whether you’re updating your executive team’s profiles, refreshing marketing collateral, or preparing for a major campaign, your headshot session is an important investment. At St Louis Headshots, we know that preparation, the right environment, and expert guidance make all the difference.
Here’s how businesses and organizations can maximize the value of their headshot sessions — and why working with experienced professionals ensures lasting impact.
1. Clarify Your Branding Goals
Before your headshot session begins, it’s important to align your team on the overall branding direction. Are you aiming for a formal, corporate look? A relaxed, approachable style? Or perhaps a vibrant, creative tone? Consistency is key for branding — and conveying the right visual message helps establish trust and professionalism with your clients, stakeholders, and future hires.
Pro Tip: Share your website, LinkedIn profiles, or marketing materials with your photography team ahead of time. At St Louis Headshots, we use this information to tailor lighting, backgrounds, posing, and styling recommendations to match your brand seamlessly.
2. Choose the Right Wardrobe
Wardrobe choices play a major role in the effectiveness of a headshot. Solid colors work best, avoiding busy patterns that can distract. Darker tones often convey authority and confidence, while lighter shades can feel welcoming and open. It’s wise to avoid flashy jewelry or accessories that might pull focus away from the face.
Pro Tip: Bring a few options. At St Louis Headshots, we encourage clients to bring two or three wardrobe choices so we can adjust based on lighting, backdrop, and the tone you’re aiming for.
3. Prepare Your Team
If you are coordinating a group session for your company, communication is critical. Send out guidelines in advance regarding attire, grooming, and arrival times. If possible, schedule short touch-up opportunities for hair and makeup to ensure everyone looks and feels their best.
Pro Tip: At St Louis Headshots, we can help organize your session flow so it’s efficient, stress-free, and professional, even for large teams.
4. Trust Professional Direction
A seasoned headshot photographer understands how to coach poses, manage angles, and capture authentic expressions. It’s our job to make sure everyone feels comfortable and confident in front of the camera — and it shows in the final images. Good headshots don’t just happen; they are built through experience, careful lighting, and attentive direction.
Pro Tip: Our sessions are interactive. We guide clients through positioning, make subtle adjustments, and review shots together to ensure satisfaction before wrapping up.
5. Think About How You’ll Use the Images
High-quality headshots aren’t just for LinkedIn anymore. Today, professional portraits are used across a range of platforms: company websites, marketing brochures, press releases, speaking engagements, and internal communications. Think about all the places your images will appear, and communicate those needs up front.
Pro Tip: St Louis Headshots provides retouched, high-resolution images optimized for print and digital use, and we can assist with resizing, cropping, and formatting to meet any specific media requirements.
Why Work with St Louis Headshots?
At St Louis Headshots, we are more than just photographers — we are your creative partners. As a full-service professional commercial photography and video production company, we bring the right equipment, the creative crew, and the expertise to ensure successful image acquisition every time.
We offer full-service studio and location video and photography, editing, post-production, and licensed drone pilots. Our capabilities include customized productions for diverse media needs, repurposing photography and video branding for greater marketing traction, and mastering all file types and styles with ease.
Using the latest advancements in Artificial Intelligence alongside traditional craft, we ensure your media services stay cutting-edge. Our private studio lighting and visual setups are ideal for small productions and interview scenes, while our spacious studio can incorporate props and custom set designs to elevate your imagery.
From creating private custom interview studio setups to providing experienced sound and camera operators and specialized equipment — including the ability to fly drones indoors — we are prepared to handle every element of your production.
Since 1982, St Louis Headshots has proudly partnered with businesses, marketing firms, and creative agencies throughout the St. Louis area to produce standout marketing photography and video. We look forward to helping you create your next powerful first impression.
314-913-5626
Mike Haller
Studio: 4501 Mattis Road St. Louis, MO 63128
St Louis Headshots 