Evolving with Purpose
In a world where first impressions are often made online, your headshot is more than just a photo—it’s a visual handshake. For executives, entrepreneurs, creatives, and entire teams, a professional headshot serves as a cornerstone of your brand identity. But as your career, company, and personal style evolve, your image should evolve with it.
At St Louis Headshots, we specialize in guiding professionals and businesses through this process. Whether you’re rebranding, stepping into a new leadership role, or simply updating your look, here are simple, strategic ways to refresh your headshot so it aligns with who you are today—and where you’re headed tomorrow.
1. Reassess Your Personal Brand
Before stepping in front of the camera, ask yourself: Does my current headshot reflect my role, expertise, and personality? If your business has grown, your audience shifted, or your responsibilities changed, your headshot should convey that evolution.
Tip: Write down three adjectives that describe your current professional image (e.g., approachable, authoritative, creative). Use those words to guide styling, wardrobe, and expression during your session.
2. Update Your Wardrobe to Match Your Industry
A headshot should represent the industry you’re in today—not the one you started in five years ago. A creative director’s look might lean toward stylish and bold, while a financial consultant may opt for polished and conservative.
Tip: Choose wardrobe options that reflect your level of professionalism, but also feel authentic. Avoid trends that quickly date your image.
3. Consider a Change of Setting
A new background can add freshness and context to your headshot. Our St Louis Headshots studio offers clean, customizable backdrops ideal for polished portraits, but we also shoot on location for added storytelling.
Tip: Office environments, industrial textures, or natural lighting outdoors can all subtly reinforce your brand without distracting from your face.
4. Experiment with Expression and Angles
Your expression tells a story. A confident smile projects leadership. A thoughtful gaze may communicate creativity or focus. As you grow, your confidence will too—your new headshot should reflect that.
Tip: Work with a professional who knows how to coach authentic expressions. Subtle changes in head tilt, eye direction, and posture can completely change the tone of the image.
5. Update Regularly—Not Just When You “Have To”
Waiting until you change jobs or launch a new website can leave your online presence looking dated. Instead, set a regular interval (every 1–2 years) to refresh your image. That way, you’re always putting your best foot—and face—forward.
Tip: Schedule your headshot update around other marketing initiatives like brand refreshes, team announcements, or updated LinkedIn profiles.
6. Incorporate Brand Cohesion Across Team Members
For companies, consistency across team headshots builds trust and credibility. If your team has grown or some images look outdated, it’s time to unify your visual presentation with fresh, brand-aligned portraits.
Tip: Use the same photographer, lighting setup, and general style guide across all headshots to maintain brand uniformity.
Why Professionals and Brands Trust St Louis Headshots for Headshot Updates
At St Louis Headshots, we understand that a great headshot captures more than a face—it captures identity, confidence, and purpose. We’ve helped countless professionals and companies across the St. Louis region refresh their image with portraits that evolve alongside them.
We offer full-service studio and location video and photography, editing and post-production, and licensed drone pilots for creative visuals. Our private studio includes custom lighting setups and space for props or environmental elements to create engaging, brand-specific visuals.
Our expertise doesn’t stop at the shutter. We’re experienced in repurposing your media assets, integrating headshots seamlessly into videos, websites, and print materials. We use the latest Artificial Intelligence tools to optimize, organize, and stylize your content for maximum reach and impact.
From providing professional sound and camera operators, to flying specialized drones indoors for unique corporate video environments, we support every step of your production with the right crew and tools. Since 1982, St Louis Headshots has partnered with businesses, marketing firms, and creative agencies across the St. Louis area to craft images that not only look sharp—but tell a story.
Is it time to update your headshot?
Reach out to St Louis Headshots to schedule your next session and ensure your image evolves as confidently as your brand.
314-913-5626
Mike Haller
Studio: 4501 Mattis Road St. Louis, MO 63128
St Louis Headshots 