As decision-makers in marketing and production, you understand that a professional headshot or executive portrait is a critical brand asset. While lighting, composition, and high-end optics are the foundation of a great image, the subject’s wardrobe is the primary vehicle for communicating personality, authority, and industry alignment.
Choosing the right attire isn’t merely a matter of fashion; it is a strategic decision in image acquisition. At St Louis Headshots, we believe that when a subject feels confident in their presentation, it translates directly into the lens. Here is our expert guide on how to curate the perfect wardrobe for your next professional production.
1. Color Theory and Camera Optics
The camera perceives color and contrast differently than the human eye. To ensure the subject remains the focal point, we recommend:
- Mid-tones and Rich Neutrals: Jewel tones (emerald, sapphire, plum) and deep neutrals (charcoal, navy, chocolate) are universally flattering and provide excellent separation from most backgrounds.
- The “White” Rule: Pure white can often “blow out” or lose detail under high-intensity studio lights. We suggest off-white, cream, or light blue as alternatives for a crisp, professional look.
- Avoiding Distractions: High-contrast patterns, pinstripes, and “moiré” inducing textures (tiny, repetitive patterns) can create visual “noise” in digital files. Solid colors are always the safest and most timeless choice.
2. Silhouette and Fit
Professional photography is a two-dimensional medium; therefore, the fit of the clothing defines the subject’s silhouette.
- Tailoring is Key: Clothing that is too loose can add perceived weight and look unkempt on camera. Conversely, overly tight garments can pull and create distracting lines.
- Structured Layers: For both men and women, structured layers like blazers or sport coats add a level of authority and provide a clean line at the shoulders, which is vital for the standard headshot crop.
3. Industry-Specific Styling
Your wardrobe should reflect your corporate culture.
- Conservative Corporate: Full suits, ties, and classic blouses remain the standard for law, finance, and traditional corporate leadership.
- Business Creative: Blazers paired with high-quality knits or open collars allow for a more approachable, modern aesthetic while maintaining professional boundaries.
- Tech and Startup: While more casual, the “elevated casual” look—think high-end polo shirts or dark denim with a tailored jacket—ensures the subject looks successful without appearing “stiff.”
Your Partner in Professional Image Acquisition
Selecting the right outfit is just the first step. To truly capture a brand’s essence, you need a production partner that understands the nuances of the commercial landscape.
St Louis Headshots is a full-service professional commercial photography and video production company. Since 1982, we have partnered with businesses, marketing firms, and creative agencies throughout the St. Louis area to deliver high-impact marketing assets. We provide the right equipment and a creative crew with the deep service experience necessary for successful image acquisition.
Our Comprehensive Capabilities Include:
- Versatile Environments: We offer full-service studio and location video and photography. Our private studio features a dedicated lighting and visual setup perfect for small productions, interview scenes, and sets large enough to incorporate custom props.
- Advanced Technology: We utilize the latest in Artificial Intelligence for our media services and are well-versed in all file types and software requirements.
- Aerial Expertise: With licensed drone pilots, we capture stunning perspectives—and we can even fly our specialized drones indoors for unique interior tours and dynamic shots.
- Post-Production Excellence: Our team handles everything from editing and post-production to repurposing your photography and video branding to help you gain more traction across diverse media platforms.
From setting up a private, custom interview studio to supplying professional sound, camera operators, and specialized equipment, St Louis Headshots ensures your next production is seamless and successful. We are ready to customize your media to meet any requirement.
314-913-5626
Mike Haller
Studio by appointment: 4501 Mattis Road St. Louis, MO 63128
St Louis Headshots 